Innocent Drinks
Launched nine years ago, innocent is the number one smoothie brand in the UK with a market share of 73%. We sell over two million fresh, healthy drinks each week. We make 100% pure fruit smoothies with fresh, rather than concentrated juices.
As a business we want to make it easy for people to do themselves some good. And we want to leave the planet a little bit better than we found it. This is reflected in everything from our use of green electricity at Fruit Towers, to sourcing fruit from places that go the extra mile in terms of looking after the people that work on the farms, and the environment. As of 2006 we are proud to say that all our bananas come from Rainforest Alliance accredited farms. Every single year we donate 10% of our profits to the innocent foundation, which funds NGOs in the countries where we source our fruits.
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